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An Empirical Study of Brand Switching for a Retail Service.

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Bibliographic Details
Title: An Empirical Study of Brand Switching for a Retail Service.
Authors: Morgan, Michael S., Dev, Chekitan S.
Source: Journal of Retailing. Fall94, Vol. 70 Issue 3, p267-282. 16p. 1 Diagram, 3 Charts.
Subjects: Brand choice, Retail industry
Abstract: Presents a study which aims to identify and measure the relative influence of different factors contributing to brand switching or consumers' changing of preferences in a retail service context. Model of probability of lodging brand switching and repeat purchase; Relative influence of the variables individually and by type; Strategic marketing implications.
Database: Psychology and Behavioral Sciences Collection
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PubType: Academic Journal
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  Data: An Empirical Study of Brand Switching for a Retail Service.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Retailing%22">Journal of Retailing</searchLink>. Fall94, Vol. 70 Issue 3, p267-282. 16p. 1 Diagram, 3 Charts.
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  Data: Presents a study which aims to identify and measure the relative influence of different factors contributing to brand switching or consumers' changing of preferences in a retail service context. Model of probability of lodging brand switching and repeat purchase; Relative influence of the variables individually and by type; Strategic marketing implications.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1016/0022-4359(94)90036-1
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 16
        StartPage: 267
    Subjects:
      – SubjectFull: Brand choice
        Type: general
      – SubjectFull: Retail industry
        Type: general
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      – TitleFull: An Empirical Study of Brand Switching for a Retail Service.
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          Name:
            NameFull: Morgan, Michael S.
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            NameFull: Dev, Chekitan S.
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            – D: 01
              M: 09
              Text: Fall94
              Type: published
              Y: 1994
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              Value: 00224359
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              Value: 70
            – Type: issue
              Value: 3
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            – TitleFull: Journal of Retailing
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