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An Examination of Constraints and Motivators as Predictors of Sport Media Consumption Substitution Intention.

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Bibliographic Details
Title: An Examination of Constraints and Motivators as Predictors of Sport Media Consumption Substitution Intention.
Authors: Larkin, Ben1, Fink, Janet S.2, Trail, Galen T.3
Source: Sport Marketing Quarterly. Sep2015, Vol. 24 Issue 3, p183-197.
Database: SPORTDiscus with Full Text
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