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Sport Consumer Behavior Research: Improving Our Game.

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Bibliographic Details
Title: Sport Consumer Behavior Research: Improving Our Game.
Authors: Funk, Daniel1 dfunk@temple.edu, Lock, Daniel2, Karg, Adam3, Pritchard, Mark4
Source: Journal of Sport Management. Mar2016, Vol. 30 Issue 2, p113-116.
Database: SPORTDiscus with Full Text
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