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The Evolution of Media Reporting of Ambush Marketing.

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Bibliographic Details
Title: The Evolution of Media Reporting of Ambush Marketing.
Authors: Burton, Nicholas1, Snyder, Kevin2, McKelvey, Steve3
Source: Sport Marketing Quarterly. Mar2018, Vol. 27 Issue 1, p18-30.
Database: SPORTDiscus with Full Text
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Mar2018, Vol. 27 Issue 1, p18-30.
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        Value: 10.32731/smq.271.032018.02
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      – Text: English
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        PageCount: 13
        StartPage: 18
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      – TitleFull: The Evolution of Media Reporting of Ambush Marketing.
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            NameFull: Snyder, Kevin
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              Text: Mar2018
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              Y: 2018
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