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Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review.

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Title: Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review.
Authors: Gawrysiak, Joey1 (AUTHOR) jgawrysi@su.edu, Burton, Rick2 (AUTHOR), Jenny, Seth3 (AUTHOR), Williams, Dylan4 (AUTHOR)
Source: Physical Culture & Sport. Studies & Research. 2020, Vol. 86 Issue 1, p1-14.
Database: SPORTDiscus with Full Text
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Physical+Culture+%26+Sport%2E+Studies+%26+Research%22">Physical Culture & Sport. Studies & Research</searchLink>. 2020, Vol. 86 Issue 1, p1-14.
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      – Type: doi
        Value: 10.2478/pcssr-2020-0008
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      – Text: English
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      – TitleFull: Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review.
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            NameFull: Burton, Rick
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            NameFull: Jenny, Seth
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