Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review.
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| Title: | Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review. |
|---|---|
| Authors: | Gawrysiak, Joey1 (AUTHOR) jgawrysi@su.edu, Burton, Rick2 (AUTHOR), Jenny, Seth3 (AUTHOR), Williams, Dylan4 (AUTHOR) |
| Source: | Physical Culture & Sport. Studies & Research. 2020, Vol. 86 Issue 1, p1-14. |
| Database: | SPORTDiscus with Full Text |
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