The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools.
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| Title: | The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools. |
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| Authors: | Collier, Trevor1 (AUTHOR), Haskell, Nancy1 (AUTHOR), Rotthoff, Kurt W.2 (AUTHOR) kurt.rotthoff@shu.edu, Baker, Alaina1 (AUTHOR) |
| Source: | Journal of Sports Economics. Dec2020, Vol. 21 Issue 8, p783-807. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 15270025 |
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| DOI: | 10.1177/1527002520944437 |
