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The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools.

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Title: The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools.
Authors: Collier, Trevor1 (AUTHOR), Haskell, Nancy1 (AUTHOR), Rotthoff, Kurt W.2 (AUTHOR) kurt.rotthoff@shu.edu, Baker, Alaina1 (AUTHOR)
Source: Journal of Sports Economics. Dec2020, Vol. 21 Issue 8, p783-807.
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PubType: Academic Journal
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  Data: The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Sports+Economics%22">Journal of Sports Economics</searchLink>. Dec2020, Vol. 21 Issue 8, p783-807.
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      – Type: doi
        Value: 10.1177/1527002520944437
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      – Text: English
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        PageCount: 25
        StartPage: 783
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      – TitleFull: The "Cinderella Effect": The Value of Unexpected March Madness Runs as Advertising for the Schools.
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            NameFull: Collier, Trevor
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            NameFull: Haskell, Nancy
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            NameFull: Rotthoff, Kurt W.
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              Text: Dec2020
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              Y: 2020
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