Stadium Giveaway Promotions: How Many Items to Give and the Impact on Ticket Sales in Live Sports.
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| Title: | Stadium Giveaway Promotions: How Many Items to Give and the Impact on Ticket Sales in Live Sports. |
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| Authors: | Cisyk, Jeffrey1 jcisyk@uvic.ca, Courty, Pascal2 |
| Source: | Journal of Sport Management. Nov2021, Vol. 35 Issue 6, p551-565. |
| Database: | SPORTDiscus with Full Text |
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