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Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design.

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Title: Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design.
Authors: Burton, Nicholas1
Source: Sport Marketing Quarterly. Mar2024, Vol. 33 Issue 1, p32-46.
Database: SPORTDiscus with Full Text
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Mar2024, Vol. 33 Issue 1, p32-46.
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        Value: 10.32731/SMQ.331.032024.03
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      – Text: English
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        PageCount: 15
        StartPage: 32
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      – TitleFull: Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design.
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              Text: Mar2024
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