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Sport media has an audience measurement problem.

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Bibliographic Details
Title: Sport media has an audience measurement problem.
Authors: Fujak, Hunter1 (AUTHOR) H.fujak@deakin.edu.au, Karg, Adam2 (AUTHOR), Whitburn, Damien1 (AUTHOR)
Source: European Sport Management Quarterly. Jun2024, Vol. 24 Issue 3, p582-602.
Database: SPORTDiscus with Full Text
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Description
ISSN:16184742
DOI:10.1080/16184742.2022.2153376