Texas Tech, Adidas... Mahomes: How the NFL superstar's partnership and brand helped the German retailer land the Red Raiders' apparel deal and bring him closer to his alma mater.
Saved in:
| Title: | Texas Tech, Adidas... Mahomes: How the NFL superstar's partnership and brand helped the German retailer land the Red Raiders' apparel deal and bring him closer to his alma mater. |
|---|---|
| Authors: | PORTNOY, BEN |
| Source: | Street & Smith's Sports Business Journal. 10/14/2024, Vol. 27 Issue 28, p8-9. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 10985972 |
|---|
