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Texas Tech, Adidas... Mahomes: How the NFL superstar's partnership and brand helped the German retailer land the Red Raiders' apparel deal and bring him closer to his alma mater.

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Title: Texas Tech, Adidas... Mahomes: How the NFL superstar's partnership and brand helped the German retailer land the Red Raiders' apparel deal and bring him closer to his alma mater.
Authors: PORTNOY, BEN
Source: Street & Smith's Sports Business Journal. 10/14/2024, Vol. 27 Issue 28, p8-9.
Database: SPORTDiscus with Full Text
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PubType: Periodical
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  Data: Texas Tech, Adidas... Mahomes: How the NFL superstar's partnership and brand helped the German retailer land the Red Raiders' apparel deal and bring him closer to his alma mater.
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  Data: <searchLink fieldCode="JN" term="%22Street+%26+Smith's+Sports+Business+Journal%22">Street & Smith's Sports Business Journal</searchLink>. 10/14/2024, Vol. 27 Issue 28, p8-9.
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      – Text: English
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              Text: 10/14/2024
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