Does He Make a Difference? Analyzing the Role of Men Athletes in the Framing of Elite Women CrossFit Athletes in Sportswear Retailers' Marketing Materials.
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| Title: | Does He Make a Difference? Analyzing the Role of Men Athletes in the Framing of Elite Women CrossFit Athletes in Sportswear Retailers' Marketing Materials. |
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| Authors: | Gibson, Alexandra1 (AUTHOR), Geurin, Andrea N.2 (AUTHOR) a.n.geurin@lboro.ac.uk |
| Source: | International Journal of Sport Communication. Dec2024, Vol. 17 Issue 4, p390-399. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 19363915 |
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| DOI: | 10.1123/ijsc.2024-0122 |