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Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League's Journey From Niche to Mass Cool.

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Bibliographic Details
Title: Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League's Journey From Niche to Mass Cool.
Authors: Tiwari, Amit Anand1 (AUTHOR) amit.tiwari@iimrohtak.ac.in, Murthy, Venkatesha2 (AUTHOR)
Source: Journal of Sport Management. Jan2025, Vol. 39 Issue 1, p54-69.
Database: SPORTDiscus with Full Text
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Description
ISSN:08884773
DOI:10.1123/jsm.2024-0029