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Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League's Journey From Niche to Mass Cool.

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Title: Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League's Journey From Niche to Mass Cool.
Authors: Tiwari, Amit Anand1 (AUTHOR) amit.tiwari@iimrohtak.ac.in, Murthy, Venkatesha2 (AUTHOR)
Source: Journal of Sport Management. Jan2025, Vol. 39 Issue 1, p54-69.
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PubType: Academic Journal
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  Data: Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League's Journey From Niche to Mass Cool.
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  Data: <searchLink fieldCode="AR" term="%22Tiwari%2C+Amit+Anand%22">Tiwari, Amit Anand</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> amit.tiwari@iimrohtak.ac.in</i><br /><searchLink fieldCode="AR" term="%22Murthy%2C+Venkatesha%22">Murthy, Venkatesha</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Sport+Management%22">Journal of Sport Management</searchLink>. Jan2025, Vol. 39 Issue 1, p54-69.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=181772178
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1123/jsm.2024-0029
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 54
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      – TitleFull: Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League's Journey From Niche to Mass Cool.
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      – PersonEntity:
          Name:
            NameFull: Tiwari, Amit Anand
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          Name:
            NameFull: Murthy, Venkatesha
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            – D: 01
              M: 01
              Text: Jan2025
              Type: published
              Y: 2025
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              Value: 39
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              Value: 1
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            – TitleFull: Journal of Sport Management
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