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Marketing a Junior B Hockey Team After the Major-Junior Ontario Hockey League Relocates a Team to Your City: The Case of the Valley Brook Barons.

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Bibliographic Details
Title: Marketing a Junior B Hockey Team After the Major-Junior Ontario Hockey League Relocates a Team to Your City: The Case of the Valley Brook Barons.
Authors: Hyatt, Craig1 (AUTHOR) craig.hyatt@brocku.ca, Chard, Chris1 (AUTHOR), Burton, Nicholas1 (AUTHOR)
Source: Case Studies Sport Management (2167-2458). 2024, Vol. 13 Issue 1, p23-26.
Database: SPORTDiscus with Full Text
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Description
ISSN:23725540
DOI:10.1123/cssm.2023-0030