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The Impact of Augmented Reality Technology on Sport Spectators' Psychological and Behavioral Responses: The Role of Sensitization and Habituation.

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Bibliographic Details
Title: The Impact of Augmented Reality Technology on Sport Spectators' Psychological and Behavioral Responses: The Role of Sensitization and Habituation.
Authors: Ahn, Jin Woo1 (AUTHOR), Ko, Yong Jae2 (AUTHOR) yongko@hhp.ufl.edu
Source: Journal of Sport Management. May2025, Vol. 39 Issue 3, p196-209.
Database: SPORTDiscus with Full Text
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Description
ISSN:08884773
DOI:10.1123/jsm.2024-0058