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Predicting MMA leagues' fan involvement through its brand credibility and league-brand associations.

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Title: Predicting MMA leagues' fan involvement through its brand credibility and league-brand associations.
Authors: Dakroub, Roy1 (AUTHOR) roy.dk@live.com, Issa, Helmi2 (AUTHOR), Blumrodt, Jens3 (AUTHOR)
Source: Managing Sport & Leisure. May2025, Vol. 30 Issue 3, p399-417.
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PubType: Academic Journal
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  Data: Predicting MMA leagues' fan involvement through its brand credibility and league-brand associations.
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  Data: <searchLink fieldCode="JN" term="%22Managing+Sport+%26+Leisure%22">Managing Sport & Leisure</searchLink>. May2025, Vol. 30 Issue 3, p399-417.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=184789631
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/23750472.2023.2188245
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 19
        StartPage: 399
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      – TitleFull: Predicting MMA leagues' fan involvement through its brand credibility and league-brand associations.
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            NameFull: Dakroub, Roy
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            NameFull: Issa, Helmi
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            NameFull: Blumrodt, Jens
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            – D: 01
              M: 05
              Text: May2025
              Type: published
              Y: 2025
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              Value: 30
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              Value: 3
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            – TitleFull: Managing Sport & Leisure
              Type: main
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