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Predicting MMA leagues' fan involvement through its brand credibility and league-brand associations.

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Bibliographic Details
Title: Predicting MMA leagues' fan involvement through its brand credibility and league-brand associations.
Authors: Dakroub, Roy1 (AUTHOR) roy.dk@live.com, Issa, Helmi2 (AUTHOR), Blumrodt, Jens3 (AUTHOR)
Source: Managing Sport & Leisure. May2025, Vol. 30 Issue 3, p399-417.
Database: SPORTDiscus with Full Text
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Description
ISSN:23750472
DOI:10.1080/23750472.2023.2188245