Predicting MMA leagues' fan involvement through its brand credibility and league-brand associations.
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| Title: | Predicting MMA leagues' fan involvement through its brand credibility and league-brand associations. |
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| Authors: | Dakroub, Roy1 (AUTHOR) roy.dk@live.com, Issa, Helmi2 (AUTHOR), Blumrodt, Jens3 (AUTHOR) |
| Source: | Managing Sport & Leisure. May2025, Vol. 30 Issue 3, p399-417. |
| Database: | SPORTDiscus with Full Text |
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