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A conceptual framework for understanding brand connection to sport mascots.

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Title: A conceptual framework for understanding brand connection to sport mascots.
Authors: Ko, Yong Jae1 (AUTHOR) yongko@ufl.edu, Yun, Lydia2 (AUTHOR), Kang, Philip3 (AUTHOR)
Source: Sport Management Review. Aug2025, Vol. 28 Issue 4, p729-752.
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PubType: Academic Journal
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  Data: A conceptual framework for understanding brand connection to sport mascots.
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  Data: <searchLink fieldCode="AR" term="%22Ko%2C+Yong+Jae%22">Ko, Yong Jae</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> yongko@ufl.edu</i><br /><searchLink fieldCode="AR" term="%22Yun%2C+Lydia%22">Yun, Lydia</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kang%2C+Philip%22">Kang, Philip</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Sport+Management+Review%22">Sport Management Review</searchLink>. Aug2025, Vol. 28 Issue 4, p729-752.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=186875003
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        Value: 10.1080/14413523.2025.2500124
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      – Text: English
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        PageCount: 24
        StartPage: 729
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      – TitleFull: A conceptual framework for understanding brand connection to sport mascots.
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            NameFull: Ko, Yong Jae
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            NameFull: Yun, Lydia
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              M: 08
              Text: Aug2025
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              Y: 2025
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