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You have to be good ... and also pretty and nice: examining corporate sponsorship investments in the Korea Ladies Professional Golf Association.

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Bibliographic Details
Title: You have to be good ... and also pretty and nice: examining corporate sponsorship investments in the Korea Ladies Professional Golf Association.
Authors: Joo, Soyoung1 (AUTHOR) sjoo@siena.edu, Parker, Heidi M.2 (AUTHOR), Isley, Risa F.3 (AUTHOR), Fink, Janet S.4 (AUTHOR)
Source: Sport Management Review. Nov2025, Vol. 28 Issue 5, p880-902.
Database: SPORTDiscus with Full Text
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ISSN:14413523
DOI:10.1080/14413523.2025.2516866