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Social Media Activity and Ticket Pricing: The Impact of Likes on the Major League Baseball Secondary Ticket Market.

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Bibliographic Details
Title: Social Media Activity and Ticket Pricing: The Impact of Likes on the Major League Baseball Secondary Ticket Market.
Authors: Lee, Yo Han1 (AUTHOR) y1lee@odu.edu, Jung, Hoyoon2 (AUTHOR), Hyun, Moonsup3 (AUTHOR), Paek, Bomin4 (AUTHOR)
Source: International Journal of Sport Communication. Dec2025, Vol. 18 Issue 4, p425-433.
Database: SPORTDiscus with Full Text
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Description
ISSN:19363915
DOI:10.1123/ijsc.2025-0073