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The Power of Cute: How Mascot Cuteness Shapes Perception in Charity and Commercial Sporting Events?

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Bibliographic Details
Title: The Power of Cute: How Mascot Cuteness Shapes Perception in Charity and Commercial Sporting Events?
Authors: Su, Hui1 (AUTHOR), Wang, Hong1 (AUTHOR) cdhongwang@cdut.edu.cn, Chen, Yang2 (AUTHOR)
Source: Sport Marketing Quarterly. Dec2025, Vol. 34 Issue 4, p343-356.
Database: SPORTDiscus with Full Text
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ISSN:10616934
DOI:10.1177/10616934251391646