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The Power of Cute: How Mascot Cuteness Shapes Perception in Charity and Commercial Sporting Events?

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Title: The Power of Cute: How Mascot Cuteness Shapes Perception in Charity and Commercial Sporting Events?
Authors: Su, Hui1 (AUTHOR), Wang, Hong1 (AUTHOR) cdhongwang@cdut.edu.cn, Chen, Yang2 (AUTHOR)
Source: Sport Marketing Quarterly. Dec2025, Vol. 34 Issue 4, p343-356.
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An: 190206131
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PubType: Academic Journal
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  Data: The Power of Cute: How Mascot Cuteness Shapes Perception in Charity and Commercial Sporting Events?
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  Data: <searchLink fieldCode="AR" term="%22Su%2C+Hui%22">Su, Hui</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wang%2C+Hong%22">Wang, Hong</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> cdhongwang@cdut.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Chen%2C+Yang%22">Chen, Yang</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Dec2025, Vol. 34 Issue 4, p343-356.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=190206131
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/10616934251391646
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
        StartPage: 343
    Titles:
      – TitleFull: The Power of Cute: How Mascot Cuteness Shapes Perception in Charity and Commercial Sporting Events?
        Type: main
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          Name:
            NameFull: Su, Hui
      – PersonEntity:
          Name:
            NameFull: Wang, Hong
      – PersonEntity:
          Name:
            NameFull: Chen, Yang
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            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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              Value: 34
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              Value: 4
          Titles:
            – TitleFull: Sport Marketing Quarterly
              Type: main
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