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Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions.

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Title: Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions.
Authors: AYDIN, Gökçer1, AYDIN, Gökhan2 gokhan.aydin@atauni.edu.tr
Source: Research in Sport Education & Sciences. Dec2025, Vol. 27 Issue 4, p276-288.
Database: SPORTDiscus with Full Text
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              Text: Dec2025
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