Lee, M., & Lee, J. Y. (2026). Building a university brand through intercollegiate athlete programs: A comparison of emerging sports and esports programs. European Sport Management Quarterly, 26(1), 1. https://doi.org/10.1080/16184742.2025.2494831
Chicago Style (17th ed.) CitationLee, Minkyo, and Ju Young Lee. "Building a University Brand Through Intercollegiate Athlete Programs: A Comparison of Emerging Sports and Esports Programs." European Sport Management Quarterly 26, no. 1 (2026): 1. https://doi.org/10.1080/16184742.2025.2494831.
MLA (9th ed.) CitationLee, Minkyo, and Ju Young Lee. "Building a University Brand Through Intercollegiate Athlete Programs: A Comparison of Emerging Sports and Esports Programs." European Sport Management Quarterly, vol. 26, no. 1, 2026, p. 1, https://doi.org/10.1080/16184742.2025.2494831.