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Building a university brand through intercollegiate athlete programs: a comparison of emerging sports and esports programs.

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Bibliographic Details
Title: Building a university brand through intercollegiate athlete programs: a comparison of emerging sports and esports programs.
Authors: Lee, Minkyo1 (AUTHOR) minkyo.lee@unlv.edu, Lee, Ju Young2 (AUTHOR)
Source: European Sport Management Quarterly. Feb2026, Vol. 26 Issue 1, p1-22.
Database: SPORTDiscus with Full Text
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Description
ISSN:16184742
DOI:10.1080/16184742.2025.2494831