View in EDS HTML Full Text PDF Full Text

Building a university brand through intercollegiate athlete programs: a comparison of emerging sports and esports programs.

Saved in:
Bibliographic Details
Title: Building a university brand through intercollegiate athlete programs: a comparison of emerging sports and esports programs.
Authors: Lee, Minkyo1 (AUTHOR) minkyo.lee@unlv.edu, Lee, Ju Young2 (AUTHOR)
Source: European Sport Management Quarterly. Feb2026, Vol. 26 Issue 1, p1-22.
Database: SPORTDiscus with Full Text
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: s3h
DbLabel: SPORTDiscus with Full Text
An: 190954324
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Building a university brand through intercollegiate athlete programs: a comparison of emerging sports and esports programs.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Lee%2C+Minkyo%22">Lee, Minkyo</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> minkyo.lee@unlv.edu</i><br /><searchLink fieldCode="AR" term="%22Lee%2C+Ju+Young%22">Lee, Ju Young</searchLink><relatesTo>2</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22European+Sport+Management+Quarterly%22">European Sport Management Quarterly</searchLink>. Feb2026, Vol. 26 Issue 1, p1-22.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=190954324
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/16184742.2025.2494831
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 22
        StartPage: 1
    Titles:
      – TitleFull: Building a university brand through intercollegiate athlete programs: a comparison of emerging sports and esports programs.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Lee, Minkyo
      – PersonEntity:
          Name:
            NameFull: Lee, Ju Young
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 16184742
          Numbering:
            – Type: volume
              Value: 26
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: European Sport Management Quarterly
              Type: main
ResultId 1