Growing yourself as a first-generation American football fan in China: a consumer socialization perspective.
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| Title: | Growing yourself as a first-generation American football fan in China: a consumer socialization perspective. |
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| Authors: | Xu, Qingru1 (AUTHOR) qxu228@uky.edu, Guo, Sitong1 (AUTHOR), Chen, Huai-yu2 (AUTHOR), Su, Yiran3 (AUTHOR) |
| Source: | Sport Management Review. Feb2026, Vol. 29 Issue 1, p103-132. |
| Database: | SPORTDiscus with Full Text |
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