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The Emerging Social Media Water Cooler? Motivations for Reddit Use in a Niche League.

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Bibliographic Details
Title: The Emerging Social Media Water Cooler? Motivations for Reddit Use in a Niche League.
Authors: Boehmer, Jan1 (AUTHOR) jboehmer@umich.edu, O'Hallarn, Brendan2 (AUTHOR)
Source: Sport Marketing Quarterly. Mar2026, Vol. 35 Issue 1, p3-17.
Database: SPORTDiscus with Full Text
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ISSN:10616934
DOI:10.1177/10616934251394147