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The Emerging Social Media Water Cooler? Motivations for Reddit Use in a Niche League.

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Title: The Emerging Social Media Water Cooler? Motivations for Reddit Use in a Niche League.
Authors: Boehmer, Jan1 (AUTHOR) jboehmer@umich.edu, O'Hallarn, Brendan2 (AUTHOR)
Source: Sport Marketing Quarterly. Mar2026, Vol. 35 Issue 1, p3-17.
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Mar2026, Vol. 35 Issue 1, p3-17.
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        Value: 10.1177/10616934251394147
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              Text: Mar2026
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