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The Evolution of Athlete Branding: A Bibliometric Analysis.

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Bibliographic Details
Title: The Evolution of Athlete Branding: A Bibliometric Analysis.
Authors: Golmohammadi, Hamed1 (AUTHOR), Hasaan, Ali2 (AUTHOR) aili_hasaan@hotmail.com, Berndt, Adele3,4 (AUTHOR), Fişne, Mücahit5 (AUTHOR)
Source: Sport Marketing Quarterly. Mar2026, Vol. 35 Issue 1, p18-40.
Database: SPORTDiscus with Full Text
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Description
ISSN:10616934
DOI:10.1177/10616934251394451