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The Evolution of Athlete Branding: A Bibliometric Analysis.

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Bibliographic Details
Title: The Evolution of Athlete Branding: A Bibliometric Analysis.
Authors: Golmohammadi, Hamed1 (AUTHOR), Hasaan, Ali2 (AUTHOR) aili_hasaan@hotmail.com, Berndt, Adele3,4 (AUTHOR), Fişne, Mücahit5 (AUTHOR)
Source: Sport Marketing Quarterly. Mar2026, Vol. 35 Issue 1, p18-40.
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An: 191203557
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PubType: Academic Journal
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  Data: The Evolution of Athlete Branding: A Bibliometric Analysis.
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  Data: <searchLink fieldCode="AR" term="%22Golmohammadi%2C+Hamed%22">Golmohammadi, Hamed</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hasaan%2C+Ali%22">Hasaan, Ali</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> aili_hasaan@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Berndt%2C+Adele%22">Berndt, Adele</searchLink><relatesTo>3,4</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Fişne%2C+Mücahit%22">Fişne, Mücahit</searchLink><relatesTo>5</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Mar2026, Vol. 35 Issue 1, p18-40.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=191203557
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/10616934251394451
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 18
    Titles:
      – TitleFull: The Evolution of Athlete Branding: A Bibliometric Analysis.
        Type: main
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          Name:
            NameFull: Golmohammadi, Hamed
      – PersonEntity:
          Name:
            NameFull: Hasaan, Ali
      – PersonEntity:
          Name:
            NameFull: Berndt, Adele
      – PersonEntity:
          Name:
            NameFull: Fişne, Mücahit
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          Dates:
            – D: 01
              M: 03
              Text: Mar2026
              Type: published
              Y: 2026
          Identifiers:
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              Value: 10616934
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            – Type: volume
              Value: 35
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Sport Marketing Quarterly
              Type: main
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