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Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing.

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Bibliographic Details
Title: Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing.
Authors: Min, Sophia D.1 (AUTHOR), Wang, TzuShuo R.2 (AUTHOR) ryan.wang@umb.edu, Scola, Zachary2 (AUTHOR), Byon, Kevin K.3 (AUTHOR)
Source: Sport Marketing Quarterly. Mar2026, Vol. 35 Issue 1, p67-80.
Database: SPORTDiscus with Full Text
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ISSN:10616934
DOI:10.1177/10616934251397215