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Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing.

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Title: Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing.
Authors: Min, Sophia D.1 (AUTHOR), Wang, TzuShuo R.2 (AUTHOR) ryan.wang@umb.edu, Scola, Zachary2 (AUTHOR), Byon, Kevin K.3 (AUTHOR)
Source: Sport Marketing Quarterly. Mar2026, Vol. 35 Issue 1, p67-80.
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PubType: Academic Journal
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  Data: Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing.
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Mar2026, Vol. 35 Issue 1, p67-80.
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      – Type: doi
        Value: 10.1177/10616934251397215
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      – Text: English
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      – TitleFull: Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing.
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            NameFull: Min, Sophia D.
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            NameFull: Wang, TzuShuo R.
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            NameFull: Scola, Zachary
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              Text: Mar2026
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              Y: 2026
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              Value: 35
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