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Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study.

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Bibliographic Details
Title: Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study.
Authors: El-Shihy, Dina1 (AUTHOR) elshihy.dina@ngu.edu.eg
Source: Frontiers in Sports & Active Living. 2026, p1-18.
Database: SPORTDiscus with Full Text
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Description
ISSN:26249367
DOI:10.3389/fspor.2025.1747465