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Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study.

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Title: Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study.
Authors: El-Shihy, Dina1 (AUTHOR) elshihy.dina@ngu.edu.eg
Source: Frontiers in Sports & Active Living. 2026, p1-18.
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        Value: 10.3389/fspor.2025.1747465
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      – Text: English
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        PageCount: 18
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              Text: 2026
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              Y: 2026
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