BRAND EQUITY FOR NBA STARS: FOCUSING ON PLAYERS IN THE BRAND EQUITY PROCESS.
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| Title: | BRAND EQUITY FOR NBA STARS: FOCUSING ON PLAYERS IN THE BRAND EQUITY PROCESS. |
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| Authors: | Gutiérrez-Rodríguez, Pablo1 pablo.gutierrez@unileon.es, Swanson, Steve2, Vaquera-Jiménez, Alejandro1, Fernández-Martínez, Silvia1, Suárez-Iglesias, David1 |
| Source: | E-balonmano.com: Journal of Sports Science / Revista de Ciencias del Deporte. 2025, Vol. 21 Issue 4, p637-652. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 18857019 |
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| DOI: | 10.17398/1885-7019.21.637 |
