View in EDS PDF Full Text

BRAND EQUITY FOR NBA STARS: FOCUSING ON PLAYERS IN THE BRAND EQUITY PROCESS.

Saved in:
Bibliographic Details
Title: BRAND EQUITY FOR NBA STARS: FOCUSING ON PLAYERS IN THE BRAND EQUITY PROCESS.
Authors: Gutiérrez-Rodríguez, Pablo1 pablo.gutierrez@unileon.es, Swanson, Steve2, Vaquera-Jiménez, Alejandro1, Fernández-Martínez, Silvia1, Suárez-Iglesias, David1
Source: E-balonmano.com: Journal of Sports Science / Revista de Ciencias del Deporte. 2025, Vol. 21 Issue 4, p637-652.
Database: SPORTDiscus with Full Text
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: s3h
DbLabel: SPORTDiscus with Full Text
An: 191677115
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: BRAND EQUITY FOR NBA STARS: FOCUSING ON PLAYERS IN THE BRAND EQUITY PROCESS.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Gutiérrez-Rodríguez%2C+Pablo%22">Gutiérrez-Rodríguez, Pablo</searchLink><relatesTo>1</relatesTo><i> pablo.gutierrez@unileon.es</i><br /><searchLink fieldCode="AR" term="%22Swanson%2C+Steve%22">Swanson, Steve</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Vaquera-Jiménez%2C+Alejandro%22">Vaquera-Jiménez, Alejandro</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Fernández-Martínez%2C+Silvia%22">Fernández-Martínez, Silvia</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Suárez-Iglesias%2C+David%22">Suárez-Iglesias, David</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22E-balonmano%2Ecom%3A+Journal+of+Sports+Science+%2F+Revista+de+Ciencias+del+Deporte%22">E-balonmano.com: Journal of Sports Science / Revista de Ciencias del Deporte</searchLink>. 2025, Vol. 21 Issue 4, p637-652.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=191677115
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.17398/1885-7019.21.637
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 637
    Titles:
      – TitleFull: BRAND EQUITY FOR NBA STARS: FOCUSING ON PLAYERS IN THE BRAND EQUITY PROCESS.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Gutiérrez-Rodríguez, Pablo
      – PersonEntity:
          Name:
            NameFull: Swanson, Steve
      – PersonEntity:
          Name:
            NameFull: Vaquera-Jiménez, Alejandro
      – PersonEntity:
          Name:
            NameFull: Fernández-Martínez, Silvia
      – PersonEntity:
          Name:
            NameFull: Suárez-Iglesias, David
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: 2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 18857019
          Numbering:
            – Type: volume
              Value: 21
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: E-balonmano.com: Journal of Sports Science / Revista de Ciencias del Deporte
              Type: main
ResultId 1