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Watching football highlights on YouTube: the determinants of demand for short videos.

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Bibliographic Details
Title: Watching football highlights on YouTube: the determinants of demand for short videos.
Authors: Petersen-Wagner, Renan1 (AUTHOR) r.petersen-wagner@leedsbeckett.ac.uk, Gasparetto, Thadeu Miranda2 (AUTHOR), Addesa, Francesco1 (AUTHOR)
Source: European Sport Management Quarterly. Apr2026, Vol. 26 Issue 2, p206-227.
Database: SPORTDiscus with Full Text
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Description
ISSN:16184742
DOI:10.1080/16184742.2025.2537653