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A sponsorship tsunami is headed for North America.

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Bibliographic Details
Title: A sponsorship tsunami is headed for North America.
Authors: BURTON, RICK1, O’REILLY, NORM2
Source: Street & Smith's Sports Business Journal. 4/13/2026, Vol. 29 Issue 2, p36-36.
Database: SPORTDiscus with Full Text
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PubType: Periodical
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  Data: <searchLink fieldCode="JN" term="%22Street+%26+Smith's+Sports+Business+Journal%22">Street & Smith's Sports Business Journal</searchLink>. 4/13/2026, Vol. 29 Issue 2, p36-36.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=193071628
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      – Text: English
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        StartPage: 36
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      – TitleFull: A sponsorship tsunami is headed for North America.
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              Text: 4/13/2026
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              Y: 2026
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