The Effect of Storytelling Marketing and Marketing Intelligence on the Performance of Sports Startups.
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| Title: | The Effect of Storytelling Marketing and Marketing Intelligence on the Performance of Sports Startups. |
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| Authors: | Sheikhalizadeh, Mahboub1 ma.sheikhalizadeh@iau.ac.ir, Abadi, Nasrin2 |
| Source: | Journal of Research in Sport Management & Marketing. Summer2026, Vol. 7 Issue 3, p57-68. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 27832392 |
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| DOI: | 10.22098/rsmm.2026.15306.1371 |
