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The Effect of Storytelling Marketing and Marketing Intelligence on the Performance of Sports Startups.

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Title: The Effect of Storytelling Marketing and Marketing Intelligence on the Performance of Sports Startups.
Authors: Sheikhalizadeh, Mahboub1 ma.sheikhalizadeh@iau.ac.ir, Abadi, Nasrin2
Source: Journal of Research in Sport Management & Marketing. Summer2026, Vol. 7 Issue 3, p57-68.
Database: SPORTDiscus with Full Text
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        Value: 10.22098/rsmm.2026.15306.1371
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      – Text: English
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        PageCount: 12
        StartPage: 57
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              Text: Summer2026
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              Y: 2026
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