Investigating the associations among the Premier League's brand communication, brand equity, and consumers' behavioural responses in the Chinese market.
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| Title: | Investigating the associations among the Premier League's brand communication, brand equity, and consumers' behavioural responses in the Chinese market. |
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| Authors: | Cheng, Bingxu1,2 (AUTHOR) b.cheng@leedsbeckett.ac.uk, Pyun, Do Young1 (AUTHOR), Yilmaz, Serhat1 (AUTHOR) |
| Source: | European Sport Management Quarterly. Jun2026, Vol. 26 Issue 3, p466-488. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 16184742 |
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| DOI: | 10.1080/16184742.2025.2561052 |
