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Investigating the associations among the Premier League's brand communication, brand equity, and consumers' behavioural responses in the Chinese market.

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Title: Investigating the associations among the Premier League's brand communication, brand equity, and consumers' behavioural responses in the Chinese market.
Authors: Cheng, Bingxu1,2 (AUTHOR) b.cheng@leedsbeckett.ac.uk, Pyun, Do Young1 (AUTHOR), Yilmaz, Serhat1 (AUTHOR)
Source: European Sport Management Quarterly. Jun2026, Vol. 26 Issue 3, p466-488.
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  Data: Investigating the associations among the Premier League's brand communication, brand equity, and consumers' behavioural responses in the Chinese market.
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  Data: <searchLink fieldCode="AR" term="%22Cheng%2C+Bingxu%22">Cheng, Bingxu</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<i> b.cheng@leedsbeckett.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Pyun%2C+Do+Young%22">Pyun, Do Young</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Yilmaz%2C+Serhat%22">Yilmaz, Serhat</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22European+Sport+Management+Quarterly%22">European Sport Management Quarterly</searchLink>. Jun2026, Vol. 26 Issue 3, p466-488.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/16184742.2025.2561052
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      – Text: English
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        PageCount: 23
        StartPage: 466
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      – TitleFull: Investigating the associations among the Premier League's brand communication, brand equity, and consumers' behavioural responses in the Chinese market.
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            NameFull: Cheng, Bingxu
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            NameFull: Pyun, Do Young
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            NameFull: Yilmaz, Serhat
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            – D: 01
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              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 26
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            – TitleFull: European Sport Management Quarterly
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