View in EDS

Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport.'.

Saved in:
Bibliographic Details
Title: Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport.'.
Authors: Braunstein, Jessica R.1 jbraunstein@towson.edu, Newman, Joshua I.2, Beissel, Adam S.3,4
Source: International Journal of Sports Marketing & Sponsorship. Apr2008, Vol. 9 Issue 3, p219-233.
Database: SPORTDiscus with Full Text
FullText Text:
  Availability: 0
Header DbId: s3h
DbLabel: SPORTDiscus with Full Text
An: 31878063
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport.'.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Braunstein%2C+Jessica+R%2E%22">Braunstein, Jessica R.</searchLink><relatesTo>1</relatesTo><i> jbraunstein@towson.edu</i><br /><searchLink fieldCode="AR" term="%22Newman%2C+Joshua+I%2E%22">Newman, Joshua I.</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Beissel%2C+Adam+S%2E%22">Beissel, Adam S.</searchLink><relatesTo>3,4</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sports+Marketing+%26+Sponsorship%22">International Journal of Sports Marketing & Sponsorship</searchLink>. Apr2008, Vol. 9 Issue 3, p219-233.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=31878063
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1108/IJSMS-09-03-2008-B009
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 15
        StartPage: 219
    Titles:
      – TitleFull: Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport.'.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Braunstein, Jessica R.
      – PersonEntity:
          Name:
            NameFull: Newman, Joshua I.
      – PersonEntity:
          Name:
            NameFull: Beissel, Adam S.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: Apr2008
              Type: published
              Y: 2008
          Identifiers:
            – Type: issn-print
              Value: 14646668
          Numbering:
            – Type: volume
              Value: 9
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: International Journal of Sports Marketing & Sponsorship
              Type: main
ResultId 1