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When message-frame fits salient cultural-frame, messages feel more persuasive.

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Bibliographic Details
Title: When message-frame fits salient cultural-frame, messages feel more persuasive.
Authors: Uskul, Ayse K.1 (AUTHOR) auskul@essex.ac.uk, Oyserman, Daphna2 (AUTHOR) dapha.oyserman@umich.edu
Source: Psychology & Health. Mar2010, Vol. 25 Issue 3, p321-337.
Database: SPORTDiscus with Full Text
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ISSN:08870446
DOI:10.1080/08870440902759156