When message-frame fits salient cultural-frame, messages feel more persuasive.
Saved in:
| Title: | When message-frame fits salient cultural-frame, messages feel more persuasive. |
|---|---|
| Authors: | Uskul, Ayse K.1 (AUTHOR) auskul@essex.ac.uk, Oyserman, Daphna2 (AUTHOR) dapha.oyserman@umich.edu |
| Source: | Psychology & Health. Mar2010, Vol. 25 Issue 3, p321-337. |
| Database: | SPORTDiscus with Full Text |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
